When distributing different food products, the founder of Lina has always dreamed of manufacturing different products. Then in 1378 [1998], he together with his partners has achieved this goal setting up a factory with an area of 16,000 square meters to manufacture products with a special flavor and packaging.

In order to remove artificial food dyes' harmful effects, he used natural dye in his products (bean–shaped Lina) for the first time in 1379 [2000]. However, light color of products leads to customer dissatisfaction, so he brings back all of his products from the market.

Nevertheless, he did not deviate from his goal. He made a lot of efforts to obtain customers' satisfaction. He used natural dye (sweet paprika) thereby removing the harmful effects of artificial dyes such as asthma, hyperactivity and immune system disorders. In fact, he took a big step in providing healthy snack products.

In addition to natural dyes, he has used natural flavorings in all his products. Consequently, he established Parsa Mehr Arian Company in 1386 [2007] in order to produce his high- quality ingredients. This company can supply not only its own ingredients, but also the needs of such large companies as Nestlé Iran, Aydin, Mihan, etc.

While complying with set standards, Lina could enter the world market as the first producer of snacks with natural dye and has started exporting to Iran's neighboring countries, Persian Gulf's countries as well as Europe since 1381 [2002].
Lina products are sold in such countries as Germany, Holland, Denmark, Norway, England, Belgium, Austria, France, UAE, Bahrain, Qatar and Kuwait.

 

Lina Industrial Group will develop its scope of activities better than before to improve the quality and production of healthy and natural products; while producing more competitive and better quality products than its foreign competitors, it could introduce world-class Iranian brand to the world; a new brand deserves Iran country and makes Iranian people proud. Right now, nearly 1200 people are working in Lina Industrial Group in such departments as production, sales, marketing and export.